But Mayer resigned three months later after TikTok became a geopolitical football. Prior to Trump targeting TikTok, ByteDance had hired ex-Disney exec Kevin Mayer in May 2020 to become CEO of TikTok and COO of ByteDance. unless ByteDance sold majority control of TikTok to American entities. This summer, President Biden officially revoked Trump’s August 2020 order that would have shut down the TikTok app in the U.S. Last year, the future of TikTok was up in the air after Donald Trump issued executive orders that threatened to ban TikTok and other Chinese-owned apps over supposed national security concerns. So, while people will go check social platforms they came to watch TikTok.” “What we’re finding is our users are spending a movie’s worth of time consuming content on TikTok on a daily basis. “TikTok runs on a content graph so we consider us as more of an entertainment platform,” Sofia Hernandez, head of North American business marketing at TikTok, said at Variety’s Entertainment and Technology Summit last week. TikTok is substantially larger than Snapchat and will grow at double the rate of Snapchat this year. Conversely, 44 indicated that they hadnt, while 33 claimed to have never heard of TikTok. By 2025, it will approach 1 billion users. TikTok now has 1 Billion Monthly Active users (January 2022) As of January 2022, TikTok had 1 billion Monthly Active users worldwide In a December 2019 Statista survey, 23 percent of respondents stated that they had used or seen videos posted on TikTok. It more than doubled its worldwide user base between 20 (291.4 million to 655.9 million). Since 2020, the number of monthly active users has increased by 45. In September 2021, TikTok announced that it has 1 billion monthly active users (MAU) worldwide. Today, TikTok positions itself as an entertainment app - not a social platform. By and large, TikTok’s ascent to global phenomenon has been incredibly quick. Number of Monthly Active TikTok Users (MAU) 20182022. The app has expanded to other categories and added other features, like expanding the maximum length of a video to 3 minutes from 60 seconds, and the ability to share sound clips with other users. TikTok originally drew a fanbase for lip-syncing music videos, soundtracked by snippets of songs.
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